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Journalism - Strategic Communication

Tips, techniques & links to help you find answers for your research papers & projects

MU Licensed Databases

Newspaper, Magazine Ads and TV Commercials

  • Ad*Access The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
  • AdViews is another Duke University digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.
  • Emergence of Advertising in America  Another Duke University digital project which presents over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
  • Coca Cola Television Advertisements - The Motion Picture Archives of the Library of Congress presents Fifty years of Coca-Cola advertisements. The highlights consist of a variety of television advertisements, never-broadcast outtakes, and experimental footage reflecting the historical development of television advertising for a major commercial product.
  • Internet Archive Classic TV commercials
  • ​Adweek's Custom Content 

PSA Collection

  • Ad Council
    Website with information and media clips for Public Service Announcements (PSAs).

Other Resources

  • AdRespect (formerly The Commercial Closet) -  An archive containing over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.
  • The Living Room Candidate - Presidential Campaign Commercials 1995-2012

Advertising and Advertiser Associations

  • Advertising Education Foundation  The mission of the Advertising Educational Foundation is to enrich the understanding of advertising and its role in culture, society and the economy.
  • American Advertising Federation  (AAF)  Protects and promotes the well-being of advertising through a nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
  • 4 A's - American Association of Advertising Agencies (AAAA) Search for advertising agencies, research, etc.
  • Association of Hispanic Advertising Associations (AHAA) Trade organization for promoting the Hispanic marketing and advertising industry
  • Association of National Advertisers - A membership organization representing 300 companies with 8,000 brands. Provides links to members, resource center, job opportunities and events and seminar calendar.
  • International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media.  The IAA is comprised of Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world
  • Point-Of-Purchase Advertising Institute - An information source for brand marketers, retailers, producers and suppliers. Site includes a member directory, research, events calendar and international links.
  • TVB is the not-for-profit trade association of America’s commercial broadcast television industry.

Advertising Competitions

  • Clio Awards -  the world’s best-judged creative competition in the areas of TV, Print, Outdoor, Radio, Integrated Media, Innovative Media, Design, Internet, and Student work -- (sometimes referred to as "the Academy Awards of Advertising).
  • Cannes Lion Awards -  The Cannes Lions Archive is the digital home of the world's greatest branded communications.  Explore 330,000 outstanding pieces of work by brand, country or agency.