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Journalism - Strategic Communication

Tips, techniques & links to help you find answers for your research papers & projects

MU Licensed Databases

Newspaper, Magazine Ads, TV Commercials, PSAs, Awards

  • Ad*Access The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
  • AdViews is another Duke University digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.
  • Emergence of Advertising in America  Another Duke University digital project which presents over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
  • Internet Archive Classic TV commercials

PSA Collection:

  • Ad Council Website with information and media clips for Public Service Announcements (PSAs).

Other Resources:

  • AdRespect (formerly The Commercial Closet) -  An archive containing over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. The material represents the best and worst of Madison Avenue's commercial messages, and everything in between.
  • The Living Room Candidate - Presidential Campaign Commercials 1995-2020

Awards: 

Sources for Advertising and Public Relations

Compiled by Reuben Stern, Director, New York Program, Missouri School of Journalism

Many of these sites offer free email newsletters. Sign up for multiple newsletters to keep up with developments in your chosen field. Some of the sites that are password protected might be accessible on campus via the MU Journalism Library website

Sources for Journalism & Industry-Related News

Compiled by Reuben Stern, Director, New York Program, Missouri School of Journalism

Many of these sites offer free email newsletters. Sign up for multiple newsletters to keep up with developments in your chosen field. Some of the sites that are password protected might be accessible on campus via the MU Journalism Library website.

Industry-related news:

Other resources/organizations aimed at improving journalism: