A SWOT analysis is a method used to facilitate planning. It is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project, organization, or business.
SWOT focuses on internal (personnel, finance, fundraising abilities, board performance) and external (economics, government regulations, technological changes, cultural or social changes) factors. It can be used in business, government, associations, or non-profit organizations.
By using a SWOT analysis, an organization or business can focus on their strengths, minimize weaknesses and threats, and optimize opportunities.
Using the information you found about the company, organization, or association during your analysis of the "situation" , create a SWOT analysis filling in each quadrant.