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Journalism - Strategic Communication

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What is a SOAR Analysis?

"SOAR is a strategic planning framework with an approach that focuses on strengths and seeks to understand the whole system by including the voices of the relevant stakeholders.  SOAR conversations center on what an organization is doing right, what skills dould be enhanced, and what is compelling to those who have a 'stake' in the organization's success." (Stavros, J. & Hinrichs, G. (2009).  The thin book of SOAR:  Building strengths-based strategy.)

SOAR is a "...positive approach to strategic thinking and planning that allows an organization to construct its future through collaboration, shared understanding, and a commitment to action." (Stavros, J. & Hinrichs, G. (2009).  The thin book of SOAR:  Building strengths-based strategy.)

  • Strengths What can we build on?
  • Opportunities What are our stakeholders asking for?
  • Aspirations What do we care deeply about?
  • Results How do we know we are succeeding?

By using a SOAR analysis, an organization focuses on what they are doing well, what can be improved and what is most important to stakeholders.  Using the SOAR approach, strategic plans can be more dynamic, creative and optimistic.

SOAR uses Appreciative Inquiry, an approach to organizational analysis and learning. Intended for discovering, understanding and fostering innovations in social organizational arrangements and processes.

See:
Stavros, J. & Cole, M. (2013). SOARing towards positive transformation and change. Development Policy Review, 1(1), 10-34. Retrieved from: https://www.researchgate.net/publication/259975881_SOARing_towards_positive_transformation_and_change

Stavros, J., Cole, M. & Hitchcock, J. (2014, Aug.).  Appreciative inquiry research review & notes: A research review of SOAR.  AI Practitioner, 16(3).  Retrieved from: https://www.researchgate.net/publication/284380692_Appreciative_Inquiry_Research_Review_Notes_A_Research_Review_of_SOAR

SOAR Analysis

From:  Stavros, J. & Hinrichs, G. (2009).  The thin book of SOAR:  Building strengths-based strategy. Bend, OR : Thinbook Publishing.