This multi-disciplinary database provides full text for more than 4,600 journals, including full text for nearly 3,900 peer-reviewed titles. PDF backfiles to 1975 or further are available for well over one hundred journals, and searchable cited references are provided for more than 1,000 titles.
Date Coverage:Varies; primarily 1970s-present with some titles covering earlier dates
Communication and Mass Media Complete offers cover-to-cover ("core") indexing and abstracts for more than 620 journals, and selected ("priority") coverage of nearly 200 more, for a combined coverage of more than 820 titles, 500 of which are full text.
Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
PsycINFO contains references to articles in more than 1,300 periodicals as well as technical reports, dissertations, and other materials in psychology and related behavioral and social sciences. With the inclusion of PsycARTICLES, over 44,000 full-text articles from more than 50 journals published by the American Psychological Association and participating publishers are provided.
Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population. Note: Requires users to enter their name, email address, and role as student or faculty in order to access the database. This is in addition to your myZou login if you are off-campus.
WARC (World Advertising Research Center) provides access to advertising and marketing information from various sources. The searchable sources include organizations of various countries, monographs, conference papers, case studies, abstracts and the full-text of various journals, including the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, Admap, the Journal of Advertising History and Market Leader.
Factiva provides access to more than 32,000 sources (such as newspapers, journals, magazines, television and radio transcripts, photos, etc.) from nearly every country worldwide in 28 languages, including more than 600 continuously updated newswires. It also contains business and financial data on companies from around the world. License terms restrict access to MU students, faculty, and staff only.
ProQuest Newsstand contains over 1169 newspapers, 134 trade journals, 62 general interest periodicals, 134 blogs, podcasts, and websites. With titles like the Wall Street Journal, New York Times, and major regionals like the Los Angeles Times, Chicago Tribune, Washington Post and the Boston Globe, users can also find access to international, national, and regional news.
The Bloomberg terminal is in the northwest corner of the journalism library's main floor. It is a source of in-depth business news.