The primary location for information relating to business and finance. Contains different resources such as newspapers, magazines, scholarly journals, as well as reports on advertising, marketing, economics and human resources.
Contains roughly 1,000 journals in its index and includes access to ABI/Inform Global, ABI/Inform Dateline and ABI/Inform Trade & Industry. Date Coverage: 1971-present
This multi-disciplinary database provides full text for more than an abundance of journals and covers extensive academic disciplines and provides comprehensive content, including PDF back-files, videos, and searchable cited references.
Contains 4,600 journals, including full text for nearly 3,900 peer-reviewed titles. PDF backfiles are available for well over one hundred journals, and searchable cited references are provided for more than 1,000 titles.
Date Coverage:Varies; primarily 1970s-present with some titles covering earlier dates
Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
Free account can be created for personalization. Date Coverage: 2001-date Maximum Users: Unlimited Truncation: Automatic
Contains references to articles in periodicals, technical reports, dissertations, and other materials in psychology and related behavioral and social sciences. Contains full-text articles from journals published by the American Psychological Association.
Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from thousands of households, then projected to reflect the general population. Note: Requires users to enter their name, email address, and role as student or faculty in order to access the database. This is in addition to your myZou login if you are off-campus.
Provides access to advertising and marketing information from various sources. Includes international organizations, monographs, conference papers, case studies, abstracts and full-text journal access.
Provides access to newspapers, journals, magazines, television and radio transcripts, photos, etc. from nearly every country worldwide in 28 languages. It also contains business and financial data on companies from around the world.
Contains newspapers, trade journals, general interest periodicals, blogs, podcasts, and websites. With titles like the Wall Street Journal, New York Times, Los Angeles Times, Chicago Tribune, Washington Post and the Boston Globe. Users can also access international, national, and regional news.
The Bloomberg terminal is in the northwest corner of the journalism library's main floor. It is a source of in-depth business news.