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Journalism - A Guide to Resources: Polls & Public Opinion

Tips, techniques & links to help you find answers for your research papers & projects


The University of Missouri has an institutional Qualtrics account available to all Mizzou students, faculty and staff. Qualtrics is an online software that enables you to create and conduct surveys, feedback and polls. Qualtrics lets your download and share results.

To begin setting up your account you will login using your University of Missouri credentials (username and password)

  • The Qualtrics Five-Step Program will teach you all you need to know to get started. It includes recorded trainings and survey building activities, and the whole program can be completed in less than 3 hours.
  •  Qualtrics University Online has over 100 articles with videos, step-by-step guides and Q-Tips ready to answer any question you can think of.
  • Qualtrics experts have also written a few free eBooks  that are available for download. Be sure to check them out as they cover everything about Qualtrics and provide an introduction to Market Research concepts.
  • And in a pinch, the Qualtrics stellar support team is ready to help if you have any specific questions. You can call them at 800-340-9194 or send the support team an email.