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Journalism - A Guide to Resources: Polls & Public Opinion

Subject Guide


The University of Missouri has an institutional Qualtrics account available to all Mizzou students, faculty and staff.

Qualtrics -  begin setting up your account. You will login using your University of Missouri credentials (username and Password)

  • The Qualtrics Five-Step Program will teach you all you need to know to get started. It includes recorded trainings and survey building activities, and the whole program can be completed in less than 3 hours.
  •  Qualtrics University Online has over 100 articles with videos, step-by-step guides and Q-Tips ready to answer any question you can think of.
  • Qualtrics experts have also written a few free eBooks  that are available for download. Be sure to check them out as they cover everything about Qualtrics and provide an introduction to Market Research concepts.
  • And in a pinch, the Qualtrics stellar support team is ready to help if you have any specific questions. You can call them at 800-340-9194 or send the support team an email.