Journalism - Entrepreneurship@Journalism: Surveys & Focus Groups

Library Resources for Conducting Focus Groups

• Chalofsky, N. (1999). How to conduct focus groups:  Business skills.  (electronic resource) Alexandria, Va. : American Society for Training & Development.
• Harrell, M. C. (2009) Data collection methods [electronic resource] : semi-structured interviews and focus groups. Santa Monica, CA : RAND
• Hennink, M. M. (2014). Focus group discussions.

Resources for Designing Surveys

• Iarossi, G. (2006). A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents. (electronic resource). Washington : World Bank Publications.
• Lavrakas, P. J., (ed.) (2008) . Encyclopedia of survey research methods. (electronic resource) Thousand Oaks, CA : Sage Publications; New York, New York : Oxford University Press.