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Journalism - Entrepreneurship@Journalism: Idea Generation

A resource guide for journalism/media entrepreneurs

Idea Generation Resources

You have an idea, now what?

Now that you have an idea, you need to learn about and understand:

  • Potential customers (licensees, influencers, end users)
  • Competition (companies selling similar products/technologies, licensors)
  • Potential collaborators (associations, organizations, advertising agencies, media)

Follow the Quicklook Commercial Assessment steps using resources below and those listed within each step to become familiar with each of these groups.

ReadWriteWeb

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eMarketer Blog

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