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Journalism - Entrepreneurship@Journalism: Idea Generation

A resource guide for journalism/media entrepreneurs

Idea Generation Resources

You have an idea, now what?

Now that you have an idea, you need to learn about and understand:

  • Potential customers (licensees, influencers, end users)
  • Competition (companies selling similar products/technologies, licensors)
  • Potential collaborators (associations, organizations, advertising agencies, media)

Follow the Quicklook Commercial Assessment steps using resources below and those listed within each step to become familiar with each of these groups.


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