False advertising and unfair business practices have become all to common and almost a cultural norm in society. Fortunately for the consumer, there is some federal protection. This protection stems from the broad interpretation of the Lanham Act. While the Lanham Act has a purpose to protect trademarks, there is a provision that allows for deception or unfair competition arising from use of the trademark that can be applied to companies. The following video from a leading law firm gives a brief overview of how the Lanham Act can be used in conjunction with or instead state law to combat unfair business practices.
