Market share refers to a brand's (or company's) share of the total sales of all products within the product category in which the brand competes. Market share is determined by dividing a brand's sales volume by the total category sales volume.
Provides full-text for nearly 2,200 peer-reviewed and trade business journals. Also included are company profiles, industry reports, market research reports, and SWOT analysis.
Provides access to newspapers, journals, magazines, television and radio transcripts, photos, etc. from nearly every country worldwide in 28 languages. It also contains business and financial data on companies from around the world.
Also includes continuously updated newswires. Date Coverage: Varies Maximum Users: Unlimited Truncation:Truncation: *; Wildcard: ?
License terms restrict access to MU students, faculty, and staff only.
Provides information on companies, industries, stocks, mutual funds and the economy. Sources include Industry Surveys, Stock Reports, Bond Reports and Corporation Records.
