Library Guides: Finding Business Information Online: Market Share

What is it?

Market share refers to a brand's (or company's) share of the total sales of all products within the product category in which the brand competes. Market share is determined by dividing a brand's sales volume by the total category sales volume.

Companies

Business Source Premier
Provides full-text for nearly 2,200 peer-reviewed and trade business journals. Also included are company profiles, industry reports, market research reports, and SWOT analysis.
Date Coverage: 1922-date

Maximum Users: Unlimited

Truncation:
Truncation: *; Wildcard: ?
Factiva
Provides access to newspapers, journals, magazines, television and radio transcripts, photos, etc. from nearly every country worldwide in 28 languages. It also contains business and financial data on companies from around the world. Note: Off-campus users must use the VPN for access.
Also includes continuously updated newswires.
Date Coverage: Varies
Maximum Users: Unlimited
Truncation:Truncation: *; Wildcard: ?

License terms restrict access to MU students, faculty, and staff only.

User's Guide: http://proquest.libguides.com/factiva
Standard & Poor's NetAdvantage
Provides information on companies, industries, stocks, mutual funds and the economy. Sources include Industry Surveys, Stock Reports, Bond Reports and Corporation Records.
Date Coverage: Current

Maximum Users: Unlimited