Library Guides: Journalism 4952 Fall 2022: Where to Start

Fall 2022 Scenarios

Scenario 1 (assigned to last names A-M): Local bookstore wants to increase the number of 18-24-year-old customers.

Scenario 2 (assigned to last names N-Z): Craft store wants to increase the number of 18-24-year-old customers.

Potential Things to Consider:

Brick-and-mortar vs. online sales
In-person shopping experiences
Use of apps in conjunction with in-person shopping
Increase in DIY projects during the pandemic
Covid's effect on retail
Covid's effect on 18-24-year-olds
Repercussions of inflation on retail sales
Independent stores vs. big box stores
Local stores vs. national and regional chain stores

Database Access

Some links listed in this guide will require a login.

Your username is your MU pawprint (the part of your email that comes before the @)
Your password is your MU password (the one you use to login to email)

To find a specific database:

Go to http://library.missouri.edu/journalism
Select "All Databases" under "Looking For"
Enter the name of the database or look for a specific database by Type or Subject

To find a specific article:

Go to http://library.missouri.edu/journalism
Select "A Specific Article" under "Looking For"
If you have the DOI or PMID, use those for an easier search
Enter the journal title, volume, number, page number, and year

The Journalism Library

We are the world's first Journalism Library. Founded in 1908, our library serves the students, faculty, staff, and alumni of the MU School of Journalism

About the Journalism Library

Maps and Floor Plans

Journalism Library Collections