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Journalism 4952 Fall 2022: Where to Start

Fall 2022 Scenarios

Scenario 1 (assigned to last names A-M): Local bookstore wants to increase the number of 18-24-year-old customers.

Scenario 2 (assigned to last names N-Z): Craft store wants to increase the number of 18-24-year-old customers.

Potential Things to Consider:

  • Brick-and-mortar vs. online sales
  • In-person shopping experiences
  • Use of apps in conjunction with in-person shopping
  • Increase in DIY projects during the pandemic
  • Covid's effect on retail
  • Covid's effect on 18-24-year-olds
  • Repercussions of inflation on retail sales
  • Independent stores vs. big box stores
  • Local stores vs. national and regional chain stores

Database Access

Some links listed in this guide will require a login.

  • Your username is your MU pawprint (the part of your email that comes before the @)
  • Your password is your MU password (the one you use to login to email)

To find a specific database:

To find a specific article:

  • Go to
  • Select "A Specific Article" under "Looking For"
  • If you have the DOI or PMID, use those for an easier search
  • Enter the journal title, volume, number, page number, and year

The Journalism Library

We are the world's first Journalism Library. Founded in 1908, our library serves the students, faculty, staff, and alumni of the MU School of Journalism

About the Journalism Library

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401 S. 9th St. Columbia, MO 65211
(573) 882-6591

The Journalism Library