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MOJO Ad: Where to Start

Client Information

Client: Mondelez International, Inc.

Product: Sour Patch Kids

Target Audience: 18-24 year old consumers

Potential Topics:

  • Confectionery market and trends (non-chocolate)
  • Candy
  • Snacks

Database Access

Some links listed in this guide will require a login.

  • Your username is your MU pawprint (the part of your email that comes before the @)
  • Your password is your MU password (the one you use to login to email)

To find a specific database:

To find a specific article:

  • Go to http://library.missouri.edu/journalism
  • Select "A Specific Article" under "Looking For"
  • If you have the DOI or PMID, use those for an easier search
  • Enter the journal title, volume, number, page number, and year

The Journalism Library

We are the world's first Journalism Library. Founded in 1908, our library serves the students, faculty, staff, and alumni of the MU School of Journalism

About the Journalism Library

Maps and Floor Plans

Journalism Library Collections

Librarian

Profile Photo
Vera Elwood
She, her, hers
Contact:
103A Reynolds Journalism Institute
401 S. 9th St. Columbia, MO 65211
(573) 882-6591

The Journalism Library