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MOJO Ad: Resources and Databases

Resources and Databases

MU Databases

IBIS World

IBISWorld  is a database that analyzes industries based on industry code.

The following reports provide information about the industry, performance, outlook, products & markets, competition, major companies, operating conditions, statistics.  They are linked from within the IBISWorld database, so they are not proxied.  If you are on campus, it should be no problem.  Off campus, you should login to IBISWorld first.

Factiva

Factiva:  Provides company and industry information as well as an aggregated collection of news, magazines, transcripts and public relations wires.  

  • Start with the Companies & Markets tab (top menu) Search – "Mondelez International"
  • Search page – search "Sour Patch Kids" for news, PR, etc.

Secondary Research Resources

Secondary research resources can help find information about candy or snack preferences by demographic, etc. –