Library Guides: Marketing: Online Resources

Government Data

Census QuickFacts
QuickFacts provides statistics for all states and counties. Also for cities and towns with a population of 5,000 or more.
Consumer Expenditure Survey
Contains data on buying habits, income and consumer unit characteristics.
Economic Census
Conducted every five years--offers data on national and local economies.
Missouri Economic Research and Information Center (MERIC)
This website provided by the Missouri Department of Economic Development.

American Marketing Association (AMA)
Marketing Science Institution
From the website: "Founded in 1961, the Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between academic marketing theory and business practice."

Pew Internet & American Life Project
American Time Use Survey
From the website: "The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."

Advertising Resources
Use the Journalism Library's guide for Strategic Communication to find useful resources related to advertising.