All researchers want to produce interesting and influential theories. A key step in all theory development is formulating innovative research questions that will result in interesting and significant research.
Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day.
Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars.
Original, fresh and relevant this is a theoretically-informed practical guide to researching social relations. The text provides a mixed methods approach that challenges historical divisions between quantitative and qualitative research.
How do quantitative methods help us to acquire knowledge of the real world? What are the `do's' and `don'ts' of effective quantitative research? This refreshing and accessible book provides students with a novel and useful resource for doing quantitative research.
The wide range of approaches to data analysis in qualitative research can seem daunting even for experienced researchers. This handbook is the first to provide a state-of-the art overview of the whole field of QDA; from general analytic strategies used in qualitative research, to approaches specific to particular types of qualitative data, including talk, text, sounds, images and virtual data.
The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences.
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices.
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession.
Hollway and Jefferson have updated their ground-breaking book for students and researchers looking to do qualitative research differently. The new edition critically reviews many of the assumptions, claims and methods of qualitative research and also acts as a `how to' guide to the method the authors call the Free Association Narrative Interview.
A Handbook of Media and Communication Researchpresents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities.
Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others.
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present.
A Handbook for Social Science Field Research provides both novice and experienced researcher with valuable insights into a key list of critical texts pertaining to a wide array of social science methods useful when doing fieldwork.
SAGE Reference is proud to announce the Encyclopedia of Measurements and Statistics. In fields as varying as education, politics and health care, assessment and the use of measurement and statistics have become an integral part of almost every activity undertaken.
Research design, with its statistical underpinnings, can be especially daunting for students and novice researchers. At its heart, research design might be described simply as a formalized approach toward problem solving, thinking, and acquiring knowledge, the success of which depends upon clearly defined objectives and appropriate choice of statistical design and analysis to meet those objectives.
This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study.