Essentials of Mass Communication Theory
by Arthur Asa Berger
Call Number: P90 .B413 1995 Journalism Library
Publication Date: 1995-07-05
This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.
Mass Communication Theory
by Stanley J. Baran; Dennis K. Davis
Call Number: P90 .B285 2015 On Journalism Reserve
Publication Date: 2014-01-01
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.
A First Look at Communication Theory
by Em Griffin; Andrew Ledbetter; Glenn Sparks
Call Number: P90 .G725 2015 On Journalism Reserve
Publication Date: 2014-03-28
The ninth edition of A First Look at Communication Theory justifies again the program's enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives.
Applied Mass Communication Theory
by Jack Rosenberry; Lauren A. Vicker
Call Number: P91.3 .R67 2017 Journalism Library
Publication Date: 2017-05-15
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
by Klaus Bruhn Jensen
Call Number: P96.T42 J46 2010 Journalism Library
Publication Date: 2010-02-22
The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these 'new' media in a comparative perspective together with 'old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?
Communication Theory and Millennial Popular Culture
by Kathleen Glenister Roberts (Editor)
Call Number: HM621 .C6436 2016 Ellis Library
Publication Date: 2015-12-23
Theories help to troubleshoot gaps in our understanding, and to make sense of a world that is constantly changing. What this book tries to do, in part, is blur the lines between the differences between today's college students - the millennial generation - and their professors, many of whom hail from the Boom Generation and Generation X.
Visual Communication Theory and Research
by Shahira Fahmy; Mary Angela Bock; Wayne Wanta
Call Number: P93.5 .F35 2014 Journalism Library
Publication Date: 2014-05-01
In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
Introducing Communication Theory
by Richard West; Lynn H. Turner
Call Number: Q360 .W47 2014 Journalism Library
Publication Date: 2013-09-17
Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences.
Gatekeeping is one of the media's central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theorydescribes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single, seemingly trivial gatekeeping decisions can come together to shape an audience's view of the world, and illustrates what is at stake in the process.
Applying Communication Theory for Professional Life
by Marianne Dainton (Contribution by); Elaine D. Zelley (Contribution by)
Call Number: P90 .D245 2019 - Journalism Reserve
Publication Date: 2018-01-22
Updated Edition of Bestseller! Applying Communication Theory for Professional Life,by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Editionof this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.