Library Guides: TAM 3800: Fundamentals of Entrepreneurship: Articles & Online Resources

Columbia-area Businesses

Use the sources listed below to find information on Columbia-area businesses and industries.

Columbia Business Times
This comes out monthly and focuses on the business climate in Columbia. You can search for articles via Google using the following: "Columbia Business Times" [search word(s)].

Columbia Daily Tribune
Use the Search button near the upper right corner to search back issues of the newspaper.

Columbia Missourian
Published by the MU School of Journalism

Simmons Insights Tutorials

Ohio University Library's has good & brief tutorials on using Simmons (MU Libraries is creating a set).

Create Demographic Profiles

Create a Cross Tab

Reading a Cross Tab

9/10/2019

Resources

Business Source Premier
Provides full-text for nearly 2,200 peer-reviewed and trade business journals. Also included are company profiles, industry reports, market research reports, and SWOT analysis.

Date Coverage: 1922-date

Maximum Users: Unlimited

Truncation:
Truncation: *; Wildcard: ?
ABI/Inform
The primary location for information relating to business and finance. Contains different resources such as newspapers, magazines, scholarly journals, as well as reports on advertising, marketing, economics and human resources.

Contains roughly 1,000 journals in its index and includes access to ABI/Inform Global, ABI/Inform Dateline and ABI/Inform Trade & Industry.
Date Coverage: 1971-present

Maximum Users: unlimited

Truncation:
Truncation: *;Wildcard: ?

License Terms: http://merlin.missouri.edu/node/390
Factiva
Provides access to newspapers, journals, magazines, television and radio transcripts, photos, etc. from nearly every country worldwide in 28 languages. It also contains business and financial data on companies from around the world.

Also includes continuously updated newswires.
Date Coverage: Varies
Maximum Users: Unlimited
Truncation:Truncation: *; Wildcard: ?
License Terms: http://mulibraries.missouri.edu/search/databases/proquestlicense.htm
License terms restrict access to MU students, faculty, and staff only.
User's Guide: http://proquest.libguides.com/factiva
Mintel
Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.

Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
Free account can be created for personalization.
Date Coverage: 2001-date
Maximum Users: Unlimited
Truncation: Automatic
Simmons Insight
Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from thousands of households, then projected to reflect the general population. Note: Requires users to enter their name, email address, and role as student or faculty in order to access the database. This is in addition to your myZou login if you are off-campus.

Maximum users: 10