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Use University of Missouri Libraries to refer to all the campus libraries in the first instance. University Libraries or MU Libraries thereafter.
Use Mizzou Libraries in social media and informal settings.
Do not use Ellis Library as a stand-in for the libraries as a whole. Unless you are referring to a building or services that are specific to a building or specialized library, use University of Missouri Libraries.
In first reference, capitalize the formal name of the library, e.g. first reference: Ellis Library, second reference: Ellis or library.
Official names of specialized libraries
Unofficial names of specialized libraries
Be concise
Be objective
Use active voice
Use meaningful subheadings not clever ones
Use parallel structure in lists and headings
Converse with personal pronouns like you/your
Be consistent in voice and tone
Make text scannable
Illustrate--whenever possible exchange text for diagrams, videos, charts, and illustrations
Emphasize key words, but don’t overdo it
Make it easy to scan
Prioritize
List
Illustrate
Group similar content together
Select box type (tabbed, gallery, etc)
Best practices for attribution for copyright (use 10px)
Use meaningful links.
Do not use “click here” or “more”
Use action phrases for links (e.g. “subscribe to our newsletter”)
Links added in rich text format (RFT) are not automatically updated.
See Resource Linking for Librarians guide for instructions on finding durable links to materials
For subscribed databases, reuse existing links to ensure that they are kept up-to-date and accurate
Note: Rhonda maintains these entries and they are automatically updated on any guide they are copied to - reducing the amount of time you need to spend on maintenance