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Journalism 4250: Where to Start

Use this guide to locate the most relevant resources for your project

Spring 2024 Client Information

Client: Fairlife Core Power

Problem: The client would like to target Generation Z and college students.

Topics of Interest:

  • Ready To Drink (RTD) protein drink category
    • Market size
    • Market composition/key players
    • Industry trends
      • How brands are targeting consumers through social media and influencer
    • Consumer trends driving the category
  • Broader Gen Z health and fitness-related trends

Database Access

Some links listed in this guide will require a login.

  • Your username is your MU pawprint (the part of your email that comes before the @)
  • Your password is your MU password (the one you use to login to email)

To find a specific database:

To find a specific article:

  • Go to
  • Select "A Specific Article" under "Looking For"
  • If you have the DOI or PMID, use those for an easier search
  • Enter the journal title, volume, number, page number, and year

The Journalism Library

We are the world's first Journalism Library. Founded in 1908, our library serves the students, faculty, staff, and alumni of the MU School of Journalism

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401 S. 9th St. Columbia, MO 65211
(573) 882-6591

The Journalism Library