Skip to Main Content

Journalism 4250: Where to Start

Use this guide to locate the most relevant resources for your project

Fall 2024 Client Information

Client: Crescent Tools | Apex Tool Group

Problem: TBD but will look at Gen Z

Topics of Interest:

  • Hand Tools
    • Industry performance/sales
    • Industry trends
    • Growth sectors
    • Innovations
  • Gen Z
    • Demographics, psychographics
    • Media consumption habits
    • Gen Z and "Adulting"
    • Gen Z and home ownership/renting
    • Attitudes toward DIY (do-it-yourself home improvent, auto industry)
    • Gen Z hobbies

Database Access

Some links listed in this guide will require a login.

  • Your username is your MU pawprint (the part of your email that comes before the @)
  • Your password is your MU password (the one you use to login to email)

To find a specific database:

To find a specific article:

  • Go to http://library.missouri.edu/journalism
  • Select "A Specific Article" under "Looking For"
  • If you have the DOI or PMID, use those for an easier search
  • Enter the journal title, volume, number, page number, and year

The Journalism Library

We are the world's first Journalism Library. Founded in 1908, our library serves the students, faculty, staff, and alumni of the MU School of Journalism

About the Journalism Library

Maps and Floor Plans

Journalism Library Collections

Journalism Library

Profile Photo
Gabe Harman
He/They
Contact:
103B Reynolds Journalism Institute
(573) 882-0660