Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Journalism 2200 - Audiences and Persuasion: Databases

Strategic Communication Databases

The University of Missouri Libraries licenses access to several databases that will allow you to research, identify and understand audiences, communication strategies and methods of persuasion. 

Each database has its own controlled vocabulary.  So, utilize the thesaurus or index to find the best search terms when searching each database separately.  This is especially important when searching medical and psychology databases. Discover@MU searches them all at once, but does not use controlled vocabulary.

Communication, Advertising, Marketing, Psychology Databases

News Databases

Find news about your topic

Databases by Discipline

Strategic communication crosses all disciplines.  When you need information about a specific area:  health communication, agricultural communication, science communication, and more - go to this Journalism Guide to Resources to locate the most appropriate resource for your research.