The University of Missouri Libraries licenses access to several databases that will allow you to research, identify and understand audiences, communication strategies and methods of persuasion.
Each database has its own controlled vocabulary. So, utilize the thesaurus or index to find the best search terms when searching each database separately. This is especially important when searching medical and psychology databases. Discover@MU searches them all at once, but does not use controlled vocabulary.
Find news about your topic
Strategic communication crosses all disciplines. When you need information about a specific area: health communication, agricultural communication, science communication, and more - go to this Journalism Guide to Resources to locate the most appropriate resource for your research.