Library Guides: TAM 4400: The Textile/Clothing Consumer Research & Analysis: Home

Online Resources

Here are some basic resources for marketing information. If you don't see what you need, please contact me.

Mintel
Includes market research reports for the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Also included are management and company reports for companies mentioned in the reports. In order to use Mintel, you must first agree to the terms of Mintel Academic Access.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
Free account can be created for personalization.
Date Coverage: 2001-date
Maximum Users: Unlimited
Truncation: Automatic
SimplyAnalytics
Provides over 100,000 data variables for use in creating thematic maps and tables. Data can be viewed by state, congressional district, city, county, ZIP code, census tract or block group. Note: You are not required to create an account. Click “Sign in as a guest” to access. Only create an account if you want to save your work in the system.
BCC Research
Provides access to market research reports and market forecasting in mostly STEM centered areas – advanced materials, plastics, biotech, healthcare, pharmaceuticals, sensors, chemicals, nanotechnology, and other emerging technologies. Over 250 research reports are published annually.
Winmo
Winmo, formerly RedBooks.com, provides competitive intelligence and prospecting data about the advertising industry. This resource contains information and profiles on thousands of U.S. and international advertisers.
Date Coverage: Current

Maximum Users: 1

Truncation:
NA
Euromonitor International Passport
Market research reports on consumer products and industries worldwide from Euromonitor International. Topics covered include economic indicators, demographic data, foreign trade statistics, and information sources. Access provided by the Trulaske College of Business.

Consumer Information

Statistical Abstract of the United States
This is a good place to start when looking for any type of data. You can find information on people, places, and things. The focus is U.S., but there is some information on foreign countries as well. Use the index at the back and remember the numbers refer to table numbers, not pages. For international data, look under foreign countries in the index.