Library Guides: TAM 3600: Fashion Consumer Research: Demographics & Market Analysis

Online Resources

Euromonitor International Passport
Market research reports on consumer products and industries worldwide from Euromonitor International. Topics covered include economic indicators, demographic data, foreign trade statistics, and information sources. Access provided by the Trulaske College of Business.
Mintel
Includes market research reports for the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Also included are management and company reports for companies mentioned in the reports. In order to use Mintel, you must first agree to the terms of Mintel Academic Access.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
Free account can be created for personalization.
Date Coverage: 2001-date
Maximum Users: Unlimited
Truncation: Automatic
SimplyAnalytics
Provides over 100,000 data variables for use in creating thematic maps and tables. Data can be viewed by state, congressional district, city, county, ZIP code, census tract or block group. Note: You are not required to create an account. Click “Sign in as a guest” to access. Only create an account if you want to save your work in the system.

Reference Solutions: U.S. Consumer / Lifestyles
Access provided by Daniel Boone Regional Library (Columbia Public Library). Get information on millions of US consumers and businesses, searchable by a variety of criteria. Request a library card from DBRL to access.

Consumer Information

Statistical Abstract of the United States
This is a good place to start when looking for any type of data. You can find information on people, places, and things. The focus is U.S., but there is some information on foreign countries as well. Use the index at the back and remember the numbers refer to table numbers, not pages. For international data, look under foreign countries in the index.