Ohio University Library has several excellent and brief tutorials on using SimplyAnalytics. Go to SimplyAnalytics Tips & Tricks for a complete listing. Pay special attention to the one entitled Scarborough Data for Sports Projects as it will show you how to "compare differences between consumer behavior and brand preferences between DMAs" (Nielsen Designated Marketing Areas).
Using this site, you can enter a street address and retrieve information for the census tract in which the site is located. Median family income, population, number of housing units, and ethnicity for the tract are examples of data available.
Includes market research reports for the U.S. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports. Free account can be created for personalization. Date Coverage: 2001-date Maximum Users: Unlimited Truncation: Automatic
Provides over 100,000 data variables for use in creating thematic maps and tables. Data can be viewed by state, congressional district, city, county, ZIP code, census tract or block group. Note: You are not required to create an account. Click “Sign in as a guest” to access. Only create an account if you want to save your work in the system.
Market research reports on consumer products and industries worldwide from Euromonitor International. Topics covered include economic indicators, demographic data, foreign trade statistics, and information sources. Access provided by the Trulaske College of Business.
Search over 220 million U.S. and Canadian consumer records to identify target markets, study the demographics of a community, research consumer demand, or study potential customers based on hobbies and interests. Available through Daniel Boone Regional Library; you must have a DBRL library card to use.
REDI works to attract businesses to Columbia. They provide demographic data as well as data on quality of life, buildings and sites, and the business environment.
The ACS is a nationwide survey designed to provide communities with reliable and timely social, economic, housing, and demographic data every year. The Census Bureau uses data collected in the ACS to provide estimates on a broad range of population, housing unit, and household characteristics for states, counties, cities, school districts, congressional districts, census tracts, block groups, and many other geographic areas. The ACS has an annual sample size of about 3.5 million addresses, with survey information collected nearly every day of the year. Data are pooled across a calendar year to produce estimates for that year. As a result, ACS estimates reflect data that have been collected over a period of time rather than for a single point in time as in the decennial census, which is conducted every 10 years and provides population counts as of April 1 of the census year. It is important to understand that the ACS was designed to provide estimates of the characteristics of the population, rather than actual counts of the total population.
