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Marketing 4720: Global Marketing

Citation Tools

EndNote is a program that provides a storage space for citations (references to works you use in your writing) and formats them in any of thousands of citation formats as you write your paper, annotated bibliography, dissertation, or publication.  Go the UM Library's EndNote guide for more information.

MU students can register for the web version of EndNote for free or purchase a copy directly from the company.  MU faculty and staff may download a desktop copy for $65/year.  

Zotero provides a storage space for citations (references to works you use in your writing) and formats them in any of hundreds of citation formats as you write your paper, article, annotated bibliography, dissertation or book.  Go UM Library's Zotero guide for more information.

Citation Formats

Ask your professor which citation format you should use, MLA, APA, Chicago, or Turabian.  The MU Libraries have style manuals on reference and also links to websites outlining basic citation styles.

When you're doing research, for every source you consult you want to record the:

Title
Author
Source (name of publication)
Publisher (for books)
Date published
City of publication (for books)
Pages used
Web site address
Date accessed (for web sites)

Go to https://libraryguides.missouri.edu/citationguide for more information.