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Management 8550: Launching a High Growth Venture

Stuck?

Finding marketing information can take a lot of digging.  Try the resources listed on this page, but if you get stuck or just need some help, please contact Gwen Gray at grayg@missouri.edu. 

Marketing Resources

Trade associations can be excellent sources of industry information.  They conduct consumer research and surveys of members, track relevant legislation and lobby government, publish trade magazines, etc.  Check their website or call and ask what kinds of data are available. Some associations will have limited information available to nonmembers. 

To find an association, check the industry reports in IBISWorld and NetAdvantage (linked on "Industry Analysis" tab).  You can also try doing an internet search using keywords, e.g. medical device association.

When looking at the website, look for sections labeled research, statistics, publications, or information for the media.  Be persistent!

Examples of trade associations with information on their website:

Trade journals can provide valuable data for the entrepreneur.  Trade associations often publish them and may provide access via their website.  You'll also find trade magazines listed in the "Industry References" section of Industry Surveys (NetAdvantage on "Industry Analysis" tab).  To see if the library has the magazine, go to our homepage, http://library.missouri.edu.  Scroll to the bottom and click "A Specific Journal" under "Looking for?" or try the trade association's website.