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SBDC - Small Business Development Center

Tips, techniques & links to help you find answers for your research papers & projects

Marketing Resources

Trade associations can be excellent sources of industry information.  They conduct consumer research and surveys of members, track relevant legislation and lobby government, publish trade magazines, etc.  Check their website or call and ask what kinds of data are available. Sometimes they will provide free data, but other times you may have to contact the association directly to see what they have.  Check out the website and look for links labeled "Research," "Media," or "Statistics."  IBISWorld (listed above) will provides names of trade groups.  

To find an association, you can look at organizations listed in the Industry Surveys on NetAdvantage or in IBISWorld reports.  You can also try doing an internet search using keywords, e.g. medical device association.

When looking at the website, look for sections labeled research, statistics, publications, or information for the media.  Be persistent!

Examples of trade associations with information on their website:

Medical Device Manufacturers Association
Pharmaceutical Researchers and Manufacturers of America

Trade journals can provide valuable data for the entrepreneur.  Trade associations often publish them and may provide access via their website.  You'll also find trade magazines listed in the "Industry References" section of Industry Surveys (NetAdvantage).  Use the "Discover@MU" search box at our homepage, http://library.missouri.edu, to see if the Libraries provide access.