Library Guides: Entrepreneurship: Demographics

U.S. Data

American Community Survey Profiles
Use this site to find population, housing, economic, and geographic data on the U.S. including cities ("Places"), urban areas, and counties.
Federal Financial Institutions Examination Council
Using this site, you can enter a street address and retrieve information for the census tract in which the site is located. Median family income, population, number of housing units, and ethnicity for the tract are examples of data available.
Reference Solutions: U.S. Consumer / Lifestyles
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Search over 220 million U.S. and Canadian consumer records to identify target markets, study the demographics of a community, research consumer demand, or study potential customers based on hobbies and interests. Available through Daniel Boone Regional Library; you must have a DBRL library card to use (you can make the request online).
Regional Economic Development, Inc. 
REDI works to attract businesses to Columbia. They provide demographic data (look at the 2024 Facts & Figures book) as well as data on quality of life, buildings and sites, and the business environment
Statistical Abstract of the United States 
This is a good place to start when looking for any type of data including demographic. The focus is U.S., but there is some information on foreign countries as well. For international data, look under "Foreign Countries" in the index.

Mintel
Includes market research reports for the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Also included are management and company reports for companies mentioned in the reports. In order to use Mintel, you must first agree to the terms of Mintel Academic Access.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
Free account can be created for personalization.
Date Coverage: 2001-date
Maximum Users: Unlimited
Truncation: Automatic
SimplyAnalytics
Provides over 100,000 data variables for use in creating thematic maps and tables. Data can be viewed by state, congressional district, city, county, ZIP code, census tract or block group. Note: You are not required to create an account. Click “Sign in as a guest” to access. Only create an account if you want to save your work in the system.
Euromonitor International Passport
Market research reports on consumer products and industries worldwide from Euromonitor International. Topics covered include economic indicators, demographic data, foreign trade statistics, and information sources. Access provided by the Trulaske College of Business.