Library Guides: Marketing 4050: Marketing Research (Singh): Library Resources

Library Resources

Use the resources below to find secondary data. Titles tagged with an MU logo are for Mizzou people only. If accessing from off campus, you may be asked to log in with your myZou login and password.

IBISWorld
Provides reports for all of the industries in the United States as categorized by the North American Industry Classification System (NAICS). It also includes reports on industries in Australia, Canada, China, Mexico, and the U.K.
Research reports contain trends, statistics and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5 year forecasts. Each comprehensive study also examines details such as; the barriers to entry, operating cost structure (industry averages), technology & systems, and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages, and number of companies in the industry.
Maximum Users: Unlimited
Tutorial: http://proxy.mul.missouri.edu/login?url=https://clients1.ibisworld.com/about/us/videos/
Mintel
Includes market research reports for the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Also included are management and company reports for companies mentioned in the reports. In order to use Mintel, you must first agree to the terms of Mintel Academic Access.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
Free account can be created for personalization.
Date Coverage: 2001-date
Maximum Users: Unlimited
Truncation: Automatic
Mergent Online
Provides immediate access to data on NYSE, AMEX, Nasdaq and other select regional exchange companies.
Coverage includes: history, business description, properties, subsidiaries, officers, directors, long-term debt, Moody’s rating, capital stock, income statement, balance sheet, statements of cash flow, auditors, exchange and ticker symbol, number of employees, number of shareholders, address, telephone number, annual stock price ranges, trustee, registrar, transfer agent, stock splits, annual meeting date, Moody’s news reports, and direct, real-time access to the EDGAR, the SEC website which includes are annual, quarterly, and special corporation records.
Date Coverage: Current
Maximum Users: Unlimited
Truncation: Truncation *
Standard & Poor's NetAdvantage
Also called Capital IQ, this provides information on companies, industries, stocks, mutual funds and the economy. Sources include Industry Surveys, Stock Reports, Bond Reports and Corporation Records.
Date Coverage: Current

Maximum Users: Unlimited
SimplyAnalytics
Provides over 100,000 data variables for use in creating thematic maps and tables. Data can be viewed by state, congressional district, city, county, ZIP code, census tract or block group. Note: You are not required to create an account. Click “Sign in as a guest” to access. Only create an account if you want to save your work in the system.

EDGAR (SEC)
EDGAR has company filings back to the 1990s. The 10-K is the annual filing, 10-Q provides quarterly results, and the DEF-14A has proxy materials.
Reference Solutions
NOTE: This is a subscription via Columbia Public Library. You can request a library card online. Get information on millions of US businesses, searchable by a variety of criteria including business type, employee size, sales figures and geographic location.

Downloading EDGAR Spreadsheets

The financial data in EDGAR is available to download in Excel. See the graphics below for directions.