State of the YAYA: Where to Start

Topics to consider:

• How are YAYAs using AI today?
• What do they perceive as moral vs. immoral uses of AI?
• Is an AI generated response authentic?
• Are you excited or scared about what the future holds in terms of AI?
• Can you tell if an ad is created with AI? Does it matter to you?
• How is AI being used in the entertainment industry today?

Potential qualitative topics to explore:

• What are YAYA attitudes regarding how AI is affecting things like human/personal expression? Is it taking away or superseding what humans contribute? Art, music, film, etc. Is it democratizing creativity?
• How is AI making life better? Easier? (or the opposite)

Topics to consider:

• YAYAs are coming of age in a new era with the legalization of marijuana and other drugs, gambling/sports betting, and an openess to sexual expression
• What is drug culture? What does it symbolize?
• Is gambling a vice? Do YAYAs have an interest in gambling?
• What are attitudes and perceptions toward religion, spirituality, and other belief systems?
• What are attitudes and perceptions toward topics of gender and sexual identity?
• How do YAYAs define what customs, norms, and behaviors are acceptable in society?

Potential qualitative topics to explore:

• How do YAYAs perceive older social constructs related to "taboo" topics?
• What kinds of things do they see as taboo? Do they think future generations will normalize things they consider taboo?

Topics to consider:

• How much must someone earn/have in the bank to be considered wealthy?
• What are the most important symbols of wealth in YAYAs' minds?
• What is currency (literally and figuratively)?
• What are YAYA attitudes and behaviors toward Ethereum, Bitcoin, and other cryptocurrencies?
• How are YAYAs paying for things?
• Do YAYAs negotiate transcations differently than older demographics?
• Do YAYAs tie morality to wealth? Do they use wealth as a determining factor in an individual's moral or societal value?

Potential qualitative topics to explore:

• How is wealth defined in YAYA culture? What constitutes wealth?
• Do YAYAs want to be wealthy? Do their dreams and aspirations lead to monetary wealth? Or something else?

MU Journalism Library

401 S 9th St, Columbia, MO 65211

jlib@missouri.edu

(573) 882-7502

MOJO Ad Issuu Archives:

• 2022
  • Stellarium
  • In the Dark
  • Intertwined in Denim
• 2021
  • Gallery of Now
  • Welcome Home(screen)
  • Metamorphosis
• 2020
  • Under No Illusion Vol. 1: DEPTH
  • Under No Illusion Vol. 2: DUALITY
  • Under No Illusion Vol. 3: TOTALITY

Some links listed in this guide will require a login.

• Your username is your MU pawprint (the part of your email that comes before the @)
• Your password is your MU password (the one you use to login to email)

To find a specific database:

• Go to http://library.missouri.edu/journalism
• Select "All Databases" under "Looking For"
• Enter the name of the database or look for a specific database by Type or Subject

To find a specific article:

• Go to http://library.missouri.edu/journalism
• Select "A Specific Article" under "Looking For"
• If you have the DOI or PMID, use those for an easier search
• Enter the journal title, volume, number, page number, and year