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Biomedical Engineering 4003: Design and Development of Biomedical Innovations

Learn to Use SimplyAnalytics

Ohio University Library offers some excellent and brief tutorials on using SimplyAnalytics.  Take some time to watch them, especially the two listed below.  Remember:  to use SimplyAnalytics, you must connect through the Mizzou Library, through this guide, for example.


Finding marketing information can take a lot of digging.  Try the resources listed on this page, but if you get stuck or just need some help, please contact Gwen Gray at 

Marketing Resources

Trade associations can be excellent sources of industry information.  They conduct consumer research and surveys of members, track relevant legislation and lobby government, publish trade magazines, etc.  Check their website or call and ask what kinds of data are available. Some associations will have limited information available to nonmembers.  To find an association, you can do an internet search using keywords, e.g. medical device association.

When looking at the website, look for sections labeled research, statistics, publications, or information for the media.  Be persistent!

Examples of trade associations with information on their website:

Medical Device Manufacturers Association
PhRMA (Pharmaceutical and Research Manufacturers of America)

Trade journals can provide valuable data for the entrepreneur.  Trade associations often publish them and may provide access via their website.  You'll also find trade magazines listed in the "Industry References" section of Industry Surveys (NetAdvantage).  Use the "Journal Finder" tab at our homepage,, to see if the Libraries provide access or try the trade association's website.