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Journalism 2200 Fall 2023: Spring 2024 Scenario

Spring 2024 Scenario

Background

The use of artificial intelligence has gone mainstream in the last year with the rise of tools for art, music and writing, among others. However, within educational institutions, AI is often seen as a threat to the traditional process and could signal a boon in cheating and plagiarism. The generational acceleration in the sophistication of tools like ChatGPT are causing teachers concern that they won’t be able to know what’s created by a student and what’s just a product of AI.

Students are also not sure what to think. In 2023, BestColleges conducted a national survey of 16- to 64-year-old students currently enrolled in an on-campus, online or hybrid undergraduate or graduate degree program. The survey found mixed opinions on whether using AI for academic assignments is cheating: just over half (51%) of college students in the United States believe that using AI tools to complete assignments and exams is cheating. That same survey also found that 1 in 5 students have used AI to complete school assignments.

Research and the current thinking on this issue are still developing with both potential positives and negatives being associated with the use of these tools. Given AI’s potential for affecting education in positive and negative ways, the U.S. Department of Education is looking for help with how to respond to concerns about the use of these AI tools in the classroom. It seeks clarity on whether its communication efforts should be centered on educating its audience on the benefits of AI or whether it should focus on communicating why AI should be restricted in educational settings. The department believes thorough research will provide insight on which of these two communication strategies to take in its communication on the topic.

Spring 2024 Scenario

The U.S. Department of Education has approached your team for help with the following tasks:

  1. Conduct secondary research on the use of AI tools, like ChatGPT, in academic settings.
  2. Conduct secondary research on potential audiences for messages about the use of AI tools (e.g., parents, students, teachers, administrators).
  3. Create a persuasive infographic that could shape and influence public opinion within your identified target audience.
  4. Write a pitch for a news story idea and identify the best journalist and media outlet to send it to in order to reach your target audience through earned media.

Over the next several weeks of this class, you will collaborate on this one project, tackling each of the four tasks listed above through weekly assignments that will help you build toward an end-of-the-semester presentation to your client, the U.S. Department of Education.

This Lesson's Task

As you begin your work on this semester-long project, you will first need to conduct secondary research to fully understand the topic background. Your research should provide a thorough understanding of the nuances around the use of AI tools in academic settings, as well as specific data and statistics related to the issue. Focus specifically on the application of this technology in education. Through this research you should start to get a sense of what level of education you’ll want to focus on (e.g., K-6, middle school, high school, college). The Lesson 2 module includes information that will guide you as you do your research, from where and how to find information to critiquing the data you find to determine if it is valid. See the directions below for details on requirements related to what kind of sources are acceptable to review.

What Do You Know About . . .

AI In The Classroom

  • What are some of the most common AI platforms?
  • What are some of the most common uses of AI?
    • What are the most common uses of AI in the classroom?
    • What are the most common uses of AI in your target population?
  • What population(s) are most likely to use AI?
  • What are the educational benefits to AI in the classroom?
    • How are teachers or professors utilizing AI to engage their students? Craft better assignments? Reduce wasted time?
    • How are students using AI to fully understand class materials? Learn about new technologies? Prepare themselves for the workforce?
  • How does AI relate to plagiarism or academic dishonesty?
    • How common is AI-related plagiarism?
  • What do teachers or professors know about AI?
    • How many teacher or professors feel comfortable using AI in the classroom? Telling if a student turns in AI-generated work?
    • How do teachers or professors know if an assignment was created by AI? Written assignments? Fine art assignments? STEM assignments?
    • Where are teachers or professors getting their information about AI? Is AI being taught in teaching degree programs? Are schools hosting professional development about AI? Is the information reliable?
  • Where can you find research about AI use in an academic setting?
  • How can you structure your search?

Your Audience

  • What demographic is most likely to use AI?
    • Age range?
    • Gender?
    • Profession?
    • Economic background?
    • Geographic area?
  • What demographic is most likely to use AI in the classroom?
    • Teachers or students?
    • Grade level?
    • Degree or topic area?
    • School size?

Prior Client Campaigns

  • Have there been national campaigns to educate students or teachers on the use of AI in the classroom?
  • Have there been national campaigns to encourage the use of new technologies in the classroom?
  • Have there been campaigns to discourage student from committing plagiarism or academic dishonesty?
  • Have there been campaigns to educate teachers or professors on spotting plagiarism or academic dishonesty?
  • Have there been campaigns about protecting copyright or intellectual property? 

How Do You Answer Your Questions?

Concept List

Create a list of concept terms based on your task. Use synonyms to capture more information.

  • Concept #1 - "AI" OR "Artificial Intelligence"
  • Concept #2 - ChatGPT OR "Chat GPT" OR "Bard AI" OR OpenAI OR "Open AI" OR "Jasper Chat" OR "Claude AI"
  • Concept #3 - plagiarism OR "academic dishonesty" OR copyright OR piracy OR theft OR stealing OR appropriation
  • Concept #4 - population
    • College OR university OR undergraduate OR "higher education"
    • "High school" OR "secondary education"
    • "Middle school" OR "junior high school" OR "junior high"
    • "Elementary school" OR "early elementary"
  • Concept #5 - "academic setting" OR classroom OR "school setting" OR "school environment" OR academic
  • Concept #6 - "plagiarism education" OR "plagiarism PSA" OR "plagiarism public service announcement"
  • Concept #7 - "Department of Education" AND (campaigns or PSA or “public service announcement”)

Resources

  • Try searching Discover@MU (searches MU subscribed articles, books, & more!)
  • Also search Google Scholar for research that might not be owned by MU Libraries.
  • Use specialized database such as Mintel to find information about a demographic category and WARC to find case studies, articles and research on advertising campaigns and topics.
  • Use Google Datasets to find data on AI use and plagiarism prevalence.