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SOCIOL 3460W: Technology and Society

Strategic Googling

The Google Search

  • Try searches like:
    • smartphone manufacturing process
    • how Nikes are made
    • Tieks CEO
    • Kfir Gavrielli patents (use a company's CEO's name)

Quick Evaluation of Search Results

  • Look up authors, publishers, blogs/series titles of sites you want to cite by adding Wikipedia to a Google search on them; this helps give you more information on where they're coming from (intellectually, socially, politically) and understand the purpose and perspective of the information you're getting from them.
  • Look for anything they say about where/how they are getting the information they are presenting. This can be either a formal citation or a narrative description (i.e., "When I reached out to the company about this, the representative told me...").
  • Look for any purpose or agenda (selling a product, persuading you to take some kind of action, providing information on a particular related topic)
  • Try to get an indication of how recent/current the information is.
  • Bookmark several of your search results and compare them. Look for commonalities and differences across sites - do sites contradict one another?

Citing Internet Sources

In order to create a complete citation later, you will need to identify:

  • Author. This can be an individual person, or if none is identified, it can be an "institutional author" such as a government agency.
  • Title of individual article or post
  • Title of larger series, blog, e-journal, or other serial publication
  • Publisher (the overall entity or organization that is responsible for the content)
  • Date the content was put online, if available
  • Date you accessed the content
  • URL (try to make sure it's not a temporary "session" URL, but a permanent link)