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Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
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Reports covering technology and market trends in various technology, energy & manufacturing related fields including energy, healthcare, food, & information technology.
MU has access to all reports in “Industry Research,” “Technology Research,” and Economic Research” with limited access to those in “Career Research” and “Live and Virtual Events.”
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Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from thousands of households, then projected to reflect the general population. Note: Requires users to enter their name, email address, and role as student or faculty in order to access the database. This is in addition to your myZou login if you are off-campus.