Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Industry Information: Home

Tips, techniques & links to help you find answers for your research papers & projects

Why Research an Industry?

  • To know how well your company is doing against the industry (the competition)
  • To identify your competitors
  • To study trends

Get Me Started!

Here are some core resources for doing industry research.  Click on the tabs above to find more detailed information.


Profile Photo
Gwen Gray
172 Ellis Library
University of Missouri
Columbia, MO