Library Guides: EQ 2024: Demographics & Market Research

Market Research

Mintel
Includes market research reports for the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Also included are management and company reports for companies mentioned in the reports. In order to use Mintel, you must first agree to the terms of Mintel Academic Access.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
Free account can be created for personalization.
Date Coverage: 2001-date
Maximum Users: Unlimited
Truncation: Automatic
BCC Research
Provides access to market research reports and market forecasting in mostly STEM centered areas – advanced materials, plastics, biotech, healthcare, pharmaceuticals, sensors, chemicals, nanotechnology, and other emerging technologies. Over 250 research reports are published annually.
SimplyAnalytics
Provides over 100,000 data variables for use in creating thematic maps and tables. Data can be viewed by state, congressional district, city, county, ZIP code, census tract or block group. Note: You are not required to create an account. Click “Sign in as a guest” to access. Only create an account if you want to save your work in the system.

Reference Solutions: U.S. Consumer / Lifestyles 
Search over 220 million U.S. and Canadian consumer records to identify target markets, study the demographics of a community, research consumer demand, or study potential customers based on hobbies and interests. Available through Daniel Boone Regional Library; you must have a DBRL library card to use.

SBDCNet (Small Business Development Center Network) provides small business research services to the entire 1,000+ member SBDC Network of Small Business Development Centers located in all 50 states, Guam and Puerto Rico. The following resource is provided by SBDCNet:

Market Research Links
Reports cover industry trends, market statistics, customer demographics, recent business articles, and links to industry trade associations.

U.S. Data

Federal Financial Institutions Examination Council
 Using this site, you can enter a street address and retrieve information for the census tract in which the site is located. Median family income, population, number of housing units, and ethnicity for the tract are examples of data available.
Regional Economic Development, Inc
REDI works to attract businesses to Columbia. They provide demographic data (look at the 2020 Facts & Figures) as well as data on quality of life, buildings and sites, and the business environment.

Statistical Abstract of the United States
 This is a good place to start when looking for any type of data including demographic. The focus is U.S., but there is some information on foreign countries as well. For international data, look under "foreign countries" in the index.

U.S. Bureau of the Census
Data collected by the Census Bureau is accessible here.