Library Guides: Entrepreneurship Bootcamp for Veterans Business Model Canvas: Distribution Channels

Distribution Channels

How do you reach them?

Mintel
Marketing research database with reports on consumers and consumer industries. Reports include consumer trends, brandshare dynamics, market drivers, and more. EBV participants have access to the following U.S. modules: Leisure and Entertainment; Foodservice; Health & Wellbeing; Lifestyles; and Technology & Media.
IBISWorld
Provides industry analysis. The following five report listings will be available to you:
-U.S. Industry Reports (NAICS)
-U.S. Specialized Industry Reports
-iExpert Summaries
-Risk Ratings Reports
-Business Environment Profiles
SimplyAnalytics
From Geographic Research, SimplyAnalytics is an award-winning, web-based mapping application that changes the way you use and interact with complex data. SimplyAnalytics enables non-technical and advanced users to quickly create professional thematic maps and reports using powerful demographic, business, and marketing data.
Plunkett Research Online
Offers competitive intelligence, market research, vertical industry marketing data, industry trends analysis, and industry statistics.

Traffic Patterns

Traffic volumes can help you determine where to place a store front or a billboard. Your state's transportation department should have statewide traffic maps with volume data. City and county planning departments and sometimes police departments will have more localized data. As an example, MODoT (MO Dept. of Transportation) provides Average Annual Daily Traffic (AADT) ranges for Missouri. Zoom in to see the lines.