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Use reports to get a high-level overview of your industry's costs & financials. Check out the sections "Competitive Landscape", "Operating Conditions", and "Key Statistics".
Research reports contain trends, statistics and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5 year forecasts. Each comprehensive study also examines details such as; the barriers to entry, operating cost structure (industry averages), technology & systems, and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages, and number of companies in the industry. Maximum Users: Unlimited Tutorial: http://proxy.mul.missouri.edu/login?url=https://clients1.ibisworld.com/about/us/videos/
Search for U.S. businesses to find financial information about companies in your industry. Use the Advanced Search to search by industry code (NAICS & SIC). Public companies have more financial information available than private companies.
NOTE: This resource is available via Columbia Public Library, not the MU Libraries. You must get a library card from them.
The report sections on consumer segments contain detailed information about spending habits and consumers' willingness to pay for the product/service described.
Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
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