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Industry Information: Home

Why Research an Industry?

  • To know how well your company is doing against the industry (the competition)
  • To identify your competitors
  • To study trends

Get Me Started!

Here are some core resources for doing industry research.  Click on the tabs above to find more detailed information.

Industry Surveys on Standard & Poor's NetAdvantage
Detailed reports on approximately 50 industries.  Brief reports on sub-industries are also available.

Value Line Investment Survey
One-page reports on approximately 90 industries, updated quarterly.
This resource is in print (no online) at MU, but if you have a library card from Columbia Public Library, you may access it online.
REF HG4501 .V26, Ready Reference (Ask at Reference Desk)


Gwen Gray
172 Ellis Library
University of Missouri
Columbia, MO