Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports.
Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population. Note: Requires users to enter their name, email address, and role as student or faculty in order to access the database. This is in addition to your myZou login if you are off-campus.
Alliance for Audited Media (AAM) [formerly: Audit Bureau of Circulation (ABC)] provides circulation statistics for several thousand US and Canadian newspapers and periodical publications. Reports include statistics on paid and non-paid subscriptions, including digital subscriptions, home delivery and single-copy sales and are in PDF format. Yearly audit reports also include geographic breakdowns of circulation and some demographic information on readership. Search by title, periodical classification, market area, or circulation size.