Logan Rodriguez and Emma Fernandez
Ellis Library Reference GRA 19-20
What is Simmons Insights and how do I use it?
You can perform several different searches within Simmons Insights, such as cross tabulations, quick reports, and brand catalysts reports. You may choose to search national consumer insight studies both for adults and other segmentations as well as Simmons connect which has an emphasis on digital behaviors. It can be used in a multitude of ways: from analyzing statistical data for business ventures to marketing and advertising use, etc. The following guides will explain the purpose and usage of these various reports while demonstrating other features of this platform.
Decide the subject to search: