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Using the Newshub

Why Is Cycle of Success Important?

Cycle of Success stories communicate to stakeholders the range and value of the Libraries' contributions to the university, the state, and beyond. They are our best word-of-mouth advertisement for your accomplishments. The work you do is important and deserves to be shared externally. Cycle of Success stories also look good in your annual evaluation!

The Newshub format makes Cycle of Success stories easy to share, which encourages recipients to forward that information to others.

  • The Cycle of Success campaign has produced over 2,000 page views.
  • The nursing student story is currently the most viewed story.

Cycle of Success stories go into other publications:

  • Library Connections newsletter, which goes to donors
  • Libraries annual report

Types of Cycle of Success Stories

  1. Featured Cycle of Success
    • These are our main Cycle of Success stories. They describe how a library staff member helped a user with a project. Though these stories take the most time to write and involve communication with multiple people, they are the best way to tell stakeholders our story because of their depth.
  2. Guest Post
  3. Snapshot

Ideas for Stories

Your Newshub reporter gets story ideas in three main ways:

  • Your reporter is forwarded stories submitted via the Cycle of Success form that relate to your department.
  • Staff in your department approach your reporter with kudos they have received. This is encouraged. You know the good work you and your coworkers do best.
  • Your reporter solicits stories from staff in your department.

What kind of interaction might make a good Cycle of Success story?

  • Teaching successes
  • Instruction sessions
  • Special workshops
  • Modules or Canvas integration
  • Collaborations with faculty on research
  • Collaborations with organizations outside the university

Does it always have to be something so big? No! Even things that seem small to us have big impacts on our users.

  • Helping a student find a resource they need
  • Teaching a student something that changes the way they use the Libraries
  • Behind-the-scenes work that contributes to any of the above

Examples of Cycle of Success Stories

http://library.missouri.edu/news/tag/cycle-of-success​

Your Role in the Cycle of Success Story Process

In order to write these stories that communicate our value, your Newshub reporter needs you to:

  • Send Cycle of Success ideas to your reporter, whether about you or a coworker.
  • Make the initial contact with the user to ask if they would be interested in being featured.
  • Be timely with email responses to your Newshub reporter.
    • Your reporter will need a photo of you and may need you to answer questions or fill in some blanks in the narrative in order to make the story publishable.
    • Quotations from library staff members help with the "human" element. Even a sentence or two helps establish us as engaged experts and reinforces that success requires both the user and us.
  • Forward published Cycle of Success stories to the appropriate departments or organizations.

Your Reporter's Role in the Cycle of Success Story Process

It takes a significant amount of time for your reporter to gather information for a Cycle of Success story. It involves back-and-forth communication with both the featured user and the library staff member. Besides the narrative itself, photos (and sometimes photo releases) must be obtained. 

It also takes time to write a compelling and relevant story that our stakeholders will be interested in reading. Though there are certain elements that featured Cycle of Success stories share, each story is unique. Some users may tell their stories in a less linear way or be less quotable than others. Some interactions are more difficult to explain to a non-library audience. Some stories highlight services instead of individuals and may require the collection of data and the creation of additional graphics.

The story must also be formatted correctly in WordPress, which can be remarkably challenging. The post must conform to series standards, including a featured image for the Gateway, an explanation of the series with a link to the form, and appropriate metadata.

Templates for Staff to Contact Users

These email templates are by no means mandatory to use. They are simply here for your convenience. Modify them. Create your own. Each situation is unique. You may want to tailor the linked Cycle of Success story based on topic.