Cycle of Success stories communicate to stakeholders the range and value of the Libraries' contributions to the university, the state, and beyond. They are our best word-of-mouth advertisement for your accomplishments. The work you do is important and deserves to be shared externally. Cycle of Success stories also look good in your annual evaluation!
The Newshub format makes Cycle of Success stories easy to share, which encourages recipients to forward that information to others.
Cycle of Success stories go into other publications:
Your Newshub reporter gets story ideas in three main ways:
What kind of interaction might make a good Cycle of Success story?
Does it always have to be something so big? No! Even things that seem small to us have big impacts on our users.
Examples of Cycle of Success Stories
In order to write these stories that communicate our value, your Newshub reporter needs you to:
It takes a significant amount of time for your reporter to gather information for a Cycle of Success story. It involves back-and-forth communication with both the featured user and the library staff member. Besides the narrative itself, photos (and sometimes photo releases) must be obtained.
It also takes time to write a compelling and relevant story that our stakeholders will be interested in reading. Though there are certain elements that featured Cycle of Success stories share, each story is unique. Some users may tell their stories in a less linear way or be less quotable than others. Some interactions are more difficult to explain to a non-library audience. Some stories highlight services instead of individuals and may require the collection of data and the creation of additional graphics.
The story must also be formatted correctly in WordPress, which can be remarkably challenging. The post must conform to series standards, including a featured image for the Gateway, an explanation of the series with a link to the form, and appropriate metadata.
These email templates are by no means mandatory to use. They are simply here for your convenience. Modify them. Create your own. Each situation is unique. You may want to tailor the linked Cycle of Success story based on topic.