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Newshub and Creating Graphics

Why Is Cycle of Success Important?

Cycle of Success stories communicate to stakeholders the range and value of the Libraries' contributions to the university, the state, and beyond. They are our best word-of-mouth advertisement for your accomplishments. The work you do is important and deserves to be shared externally. Cycle of Success stories also look good in your annual evaluation!

The Newshub format makes Cycle of Success stories easy to share, which encourages recipients to forward that information to others.

  • The Cycle of Success campaign has produced over 2,000 page views.
  • The nursing student story is currently the most viewed story.

Cycle of Success stories go into other publications:

  • Library Connections newsletter, which goes to donors
  • Libraries annual report

Types of Cycle of Success Stories

  1. Featured Cycle of Success
    • These are our main Cycle of Success stories. They describe how a library staff member helped a user with a project. Though these stories take the most time to write and involve communication with multiple people, they are the best way to tell stakeholders our story because of their depth.
  2. Guest Post
  3. Snapshot

Ideas for Stories

What kind of interaction might make a good Cycle of Success story?

  • Teaching successes
  • Instruction sessions
  • Special workshops
  • Modules or Canvas integration
  • Collaborations with faculty on research
  • Collaborations with organizations outside the university

Does it always have to be something so big? No! Even things that seem small to us have big impacts on our users.

  • Helping a student find a resource they need
  • Teaching a student something that changes the way they use the Libraries
  • Behind-the-scenes work that contributes to any of the above

Examples of Cycle of Success Stories

http://library.missouri.edu/news/tag/cycle-of-success​