Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Journalism 4952 - Strategic Communications Research Methods I: Module 4: Research Report

Module 4: Research Report

The research report has five main parts: (See your syllabus for specifics)

  1.  Executive Summary 
  2. Secondary Research description
  3. Survey description 
  4. IDI description
  5. Key Findings and Recommendations.

Module 4 Deliverables

1. Develop a research report in a Word document using the criteria noted above. Single space paragraphs and double space between paragraphs.

     [Report Length: 8-10 pages + sources cited + appendix].

2. Write a short memo describing your approach to the research report. Topics to touch on might include: your rationale for including both a survey and IDI, your thought process behind the survey and IDI, as well as any tradeoffs (i.e., pros and cons) or other considerations, etc. Single space paragraphs and double space between paragraphs.

     [Memo Length: 1 page or about 500 words]