Design your research strategies to help you:
If you have questions, contact Vera Elwood, Head of the Journalism Library.
Look for recent primary research (new research findings in scholarly journals) and secondary research (journals with literature reviews) about your idea/product. Trade publications may also be appropriate depending on the idea/product you wish to promote.
In addition to scholarly research sources, to find the most current and reliable information and surveys about your idea/product, look to organizations with reputations for providing evidence-based and reliable information.
You will need to identify the stakeholders, audience(s) or publics that you wish to persuade.
What are the barriers that might prevent people from receiving your message about accepting your idea or purchasing your product? Search Discover &MU and Google Scholar for articles about these barriers.
Search Example: (concept #1 OR concept#2) AND (hesitant* OR fear OR barrier)
Suggestions for promoting your idea/product:
Search Discover &MU and Google Scholar for the latest promotional strategies on similar ideas/products. Filter by date.