Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports. In order to
Contains detailed consumer product usage and media information collected from a national sample of U.S. consumers. You must create an account at MRI+ to use it. Click on the "Register for Free" link to create a new account. Input "University of Missouri-Columbia" in the company field. The email address must include either the "missouri.edu" or "mizzou.edu" domain. Addresses from other domains [e.g., @yahoo.com, @gmail.com, @mac.com] will not be accepted.
Reports covering technology and market trends in various technology, energy & manufacturing related fields including energy, healthcare, food, & information technology. MU has access to all reports in “Industry Research,” “Technology Research,” and Economic Research” with limited access to those in “Career Research” and “Live and Virtual Events.” Click on Member Login and enter your name and MU email address to access. Downloading entire reports is not allowed.
Reports covering technology and market trends in various technology, energy & manufacturing related fields including energy, healthcare, food, & information technology. MU has access to all reports in “Industry Research,” “Technology Research,” and Economic Research” with limited access to those in “Career Research” and “Live and Virtual Events.” MU faculty and staff login with your Pawprint and password.
Business Insights: Essentials replaces the platform for Business and Company Resource Center. It is a fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information.
Factiva contains business and financial data on companies from around the world. It also provides access to current issues and an archive of over 8,000 publications from around the globe. License terms restrict access to MU students, faculty and staff only.
Lexis Nexis Academic offers access to the full-text of current and back issues of major newspapers, journals, newsletters, and news sources from around the world and the full-text of legal materials, (court cases, legislation, statutes, regulations, law reviews, and more).
RedBooks.com competitive intelligence and prospecting data on agencies and advertisers. Includes detailed profiles of nearly 13,500 US and international advertising agencies as well as information on over 24,000 US and international advertisers who each spend more than $200,000 annually on advertising.