Skip to main content

Journalism - Finding and Using Images, Maps, Video & Audio: MU Identity Standards

Tips, techniques & links to help you find answers for your research papers & projects

Mizzou Identity Standards

We are the University of Missouri. We are MU. We are Mizzou. We connect one to another with consistent symbols of our institutional brand — symbols of the Mizzou experience.  Brands are made and recognized by using logos, images, colors, tag lines, and other symbols representing the brand consistently.

Using an MU official image, logo, or communications channel comes with the responsibility of understanding and complying with use related university communication policies.  

The Mizzou Identity Standards website can provide information on how to properly use MU images and symbols.