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Finding Business Information Online: SWOT Analysis

Tips, techniques & links to help you find answers for your research papers & projects

What is it?

A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.  Strengths and weaknesses are internal to an organization.  Opportunities and threats originate from outside the organization.

Strengths are attributes of the organization that are helpful to the achievement of the objective.

Weaknesses are attributes of the organization that are harmful to the achievement of the objective.

Opportunities are external conditions that are helpful to the achievement of the objective.

Threats are external conditions that are harmful to the achievement of the objective.

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