Library Guides: The American Dream: Secondary Sources: Ads, Film & TV Evaluation

Ads, Film & Television Evaluation: Articles

FIAF
Indexes film and television literature.
Free account can be created for personalization.
Date Coverage: 1972-date
Maximum Users: 4
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Tutorial: https://www.youtube.com/watch?v=uNPcotee-90&feature=youtu.be
AdForum
An internationally focused database on different mediums in advertisements, including audio and video. Also provides access to other advertising agency information and news.
Provides access to over 35,000 different advertisements.
Communication and Mass Media Complete
Offers cover-to-cover ("core") indexing and abstracts as well as selected ("priority") journals, many of which are full text.
Date Coverage: 1915-present

Maximum Users: Unlimited

Truncation:
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Auto Alerts: https://libraryguides.missouri.edu/alerts/ebsco

Discover@MU: Use to find books on writer's analysis of television programs.

Google Books: Use Google Books to find additional scholarly analysis of film and television programs.