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Marketing 8280: Research for Marketing Decisions: Marketing-Specific Resources

Online Resources

Fedstats.gov is a comprehensive web portal to statistics published by the U.S. Government. More than 100 federal agencies produce statistics. Includes subject and geographic indexes, mapping tools, a cross-agency search engine, and direct links to statistical agencies and data access tools.

DataFerret is a web-based data analysis tool developed by the US Census Bureau designed to equip users with the ability to analyze
large amounts of data and create customized reports to support decision making.

FreeLunch.com is a free service provided by Moody's Analytics providing an easy-to-use interface to download financial and economic data from a variety of reliable sources.

Eurostat is the statistical office of the European Union situated in Luxembourg. Its task is to provide the European Union with statistics at European level that enable comparisons between countries and regions.

Sustainableworld.com is designed to provide access  to a selected number of key and free international data sites, to provide information on how to download data from the web and to provide links and training on opensource/free software which can be used to access, analyse and process the data.

Euromonitor Passport is a global market research database with statistics, data, reports and more brief analysis called 'comments', and sources for more information.

Ipsos Global Advisor is a 25 country, online, monthly syndicated research service used to generate information for media and clients.

U.S. Yankelovich Monitor provides "a panoramic perspective that captures and translates the demographic and cultural sea changes that are redefining the consumers of today and the American marketplace of tomorrow."

ESRI.com is an international supplier of Geographic Information System (GIS) software, web GIS and geodatabase management applications.

NetBase.com collects social media analytics.

Nielsen PRIZM is a segmentation system using zip codes to identify lifestyle segments by geographic location.